Workshop Detail

SEO Bootcamp 2-Day Workshop

SEO Bootcamp 2 day Workshop with Massimo Paolini and Alyson Harrold

A business’ visibility is won in the trenches. Unlike Search Engine Marketing (which relies upon paid advertising aka expensive artillery), SEO is an organic and more targeted process that relies upon technical infrastructure and purposeful content. In this two-day workshop, participants will learn SEO strategy and how to apply it on the SERP (Search Engine Results Page) battlefield.


Drills: Fundamentals & Research (Day 1)

This is a full day of push-ups and pulling reports. Bootcampers will:

  • Learn what SEO is and isn’t as it applies to an online marketing strategy
  • Review SEO terminology, including the difference between White Hat & Grey Hat tactics, PageRank & pagerank
  • Peek at some of the 200+ factors used by search engines to rank websites
  • Target practice with in-depth keyword research & competitor spying
  • Match keyword research to online buying cycle

Combat: Optimization & Measurement (Day 2)

Kick your optimization into high gear with some hand-to-hand SEO combat with.

  • Learn best practices in structuring a website for SEO
  • Elements of optimizing content for SEO’s 2 visitor types
  • Metrics to monitor and improve SEO effectiveness
  • Hands-on target practice using your website’s SEO Resources & Tools
  • Introduction to links
  • How to build an SEO strategy


Massimo Paolini

Massimo Paolini

Massimo Paolini

Massimo Paolini is the founder and CEO of The Spectrum Group Online, a web marketing business based in Silicon Valley. He speaks at various organizations on the power of SEO and works with several businesses around the country to increase their web presence, understand their site traffic, and improve profitability. When not working, he is lecturing his 10-year-old son on the value of tetherball twitter.

Alyson Harrold

Co-Founder and CMO of The Spectrum Group Online, Alyson leverages her extensive marketing and executive brand communication background. To ensure that companies maintain focused conversations, she creates strategies that engage faithful clients as well as attract new ones. Using Brand Intelligence, she uncovers what transforms satisfied clients into raving fans.