During this one-day course you'll learn about how to understand your users and analyze the market to build a product that is both desirable and viable, create a roadmap and effectively manage communication with all stakeholders and how to develop metrics to measure your success and make sound product decisions.
During this course we will briefly review what is product management and how the different PM activities are performed during the creation of a new Saas product.
Introduction to Product Management
What is a PM and what it does?
Overview of the product management process.
How to analyze markets and the competition
How to perform marketing segmentation
Testing and validating product hypothesis
Techniques for quantitative and qualitative market research.
How to create a user persona.
How to wireframe and test product prototypes
How to interview a potential user.
How to translate user needs into product features.
How to apply lean principles to test and validate assumptions.
Building a roadmap and measuring outcomes
Introduction to different types of roadmaps
How to break product features into components and prioritize the development.
How to identify the right metrics and KPI to track for your product
SaaS metrics 101